Pass the Information, Please

Sweden, one of the most fish-and-mayonnaise-eatingest countries I visited last month, is conducting an experiment by putting CO2 emissions labels on their food products. It’ll be interesting to see how this plays out. Judging by the sheer girth and heft of the average American tush, coupled with our long available nutritional data, I’m not terribly optimistic that carbon footprint information will change behavior. Far better to do something exotic like encourage people to have fun doing the right thing. Either that, or to offer full release massages to your employees. Or both.